It all started a little over 10 years
ago when the owner of King Kalibur (Jason Parr) started making beef sticks in his
parents back yard in Greenfield, Wisconsin. You see Jason was heavy into weight
lifting in his younger days and was always looking for high protein foods to
help build muscle mass. He would often consume 5 times the protein of an average
person per day and without taking supplements this was very difficult. Well
one day his mother was at the store and saw a bag of jerky on the shelf and after
reading the protein content on the back of the bag she was convinced her son
would approve, so she bought it for him. What would we do without our moms? Well
when she got home she handed her son that bag of jerky not realizing then what
that one bag of jerky would start. Jason quickly read the nutritional statement
and was "blown away" by how much protein and how little fat was in
this small bag of dried meat. He was excited to say the least until he
found out that eating jerky was like eating shoe leather.
Jason moved
furniture and appliances at the time and didn't have a lot of extra
money. He
figured he would have to eat 3 bags a day to supplement his protein
intake and at $6 dollars a package that would end up costing Jason
$540.00 a month, well
that and he didn't want to chew on shoe leather (jerky) he knew this
wasn't going to work. So rather than give up on the idea he decided to
produce his own. That wouldn't be the first or the last time he would have to make
something because he couldn't afford it. Did we mention
he made a lot of his own weight lifting equipment? Well that's another
story.
Jason went to the store and bought a book on how to build your
own smokehouse and found the cheapest ways to do this was to use an old steel
refrigerator with the freezer compartment on the bottom and turn it into
a back yard smoke house, but where would he find one of those? The next
day when he went to work the boss gave him the keys to the truck he
would be using to deliver furniture for the day. Jason went to the back of the truck to make
sure there was enough moving pads for his load and upon opening the door
he had noticed the delivery crew that used the truck the night before
never unloaded the old appliances they picked up. Boy was Jason mad,
until low and behold there it was an old steel refrigerator with the
freezer on the bottom. Smiling from ear to ear he went into the office
and asked the boss if he could have it. The boss gave him a strange look
and said yes. As Jason was walking out of the office his boss asked
"what do you want that for?" for making beef sticks Jason replied. The boss then gave him an even
stranger look and sent him on his way.
After work Jason took the
old fridge to his mom's house (that's where he lived at the time) and set
it up on the side of the garage. After various modifications it was ready.
So Jason formulated his first recipe and put it into the smokehouse. With
a hot plate in the freezer section of the fridge he started smoking wood
chips he chopped from a log with an axe. About 10 hours later a neighbor called his
mother and said your refrigerator is on fire. Lesson #1 if you are going
to smoke in your refrigerator always tell your neighbors what you are
doing. Jason's mom called upstairs and he went outside to check on his
smoker. All was just fine as the wood chips were smoldering good, NO
FIRE!!! About a day and a half later his first batch was done.
After much trial and error Jason felt confident he could make the best
tasting beef sticks around and as time went by he perfected his recipe and
people he knew started asking him if they could buy some. Well Jason told
them sure, but it would be $180.00 a pound. WHAT??? A 2 pound batch of
beef sticks (this is all he could make in his home made smokehouse) took
36 hours to make. Jason thought his time was worth $10.00 an hour, well
you get the picture. So this prompted Jason to quit his job and start a
beef stick business. Just about everyone who knew Jason thought he
was nuts, but he had the support of good old mom, dad, wife
Tammy and most importantly God. What more does a man need? Well the rest
is history.